Fast Food Chains And Customer Satisfaction Essay - 1721 Words

Competitive Indicators There are many fast food chains operating around the world today. They are operating in the same competitive environment. Fast food chains have been competing with each other since the 1950s. Competitors in the fast food industry compete with each other on key attributes like price, service quality, access, product selection, innovation and customer satisfaction. Fast food chains around the world frequently engage in price wars. They lower their prices in order to gain more market share. Fast food chains change their menu in order to appeal to different target markets. Fast food chains use aggressive advertising in order to attract new customers. Fast food chains fight for market share and work to increase the service quality and customer satisfaction. In regards to service quality, it is a very important part of customer satisfaction. High levels of customer satisfaction may lead to the retention of customers and it also creates positive word of mouth for fast food chains. Research has shown that customer satisfaction is a very important indicator of customer purchase behaviour. The fast food industry works hard to keep their existent customers and to attract new customers by providing high service quality and customer satisfaction. Thus, in the saturated fast food industry, service quality has become the key of survival for fast food chains. However, the service quality attributes that influence customer satisfaction in the fast food industry notShow MoreRelatedCustomer Satisfaction of Fast Food Chains5562 Words   |  23 Pagesrelationship between customer satisfaction and loyalty in the fast food industry: With relationship inertia as a mediator Ching Chan Cheng1, Shao-I Chiu2, Hsiu-Yuan Hu3* and Ya-Yuan Chang4 Department of Food and Beverage Management, Taipei College of Maritime Technology, No.212, Yen Ping N. Rd., Sec. 9, Taipei City, Taiwan. 2 The Center for General Education, Taipei College of Maritime Technology, No.212, Yen Ping N. Road, Sec. 9, Taipei City, Taiwan. 3 Department of Food Technology and MarketingRead MoreKfc Service Quality925 Words   |  4 PagesSERVICE QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of â€Å"service quality† and â€Å"customer satisfaction† and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in order toRead MoreA Brief Note On The Fast Food Industry Essay1377 Words   |  6 Pages2.3 Fast food sector The commercial activity has a great importance in Mà ©xico, independently of the different categories on the market, especially in the fast food sector, since the remarkable growth in the sector sales has been accelerated, as well as the amount of companies where this sort of products are promoted and commercialized. The fast food market is constituted by the companies, as well as small ones or transnational, dedicated to the manufacturing of food consumption products; in thatRead MoreMcdonalds Production and Operations Management1038 Words   |  5 Pagesmanagement and operations, companies are able to integrate new and effective means of running their respective businesses. In turn, these strategies results in an increased profit of sales, stable market position and greater levels of customer loyalty. In the fast food industry, businesses such as McDonald’s must establish certain business and marketing strategies. Primarily, the main goal of McDonald’s, just like any other organization is to sustain their competitive advantage in the global marketRead MoreMeasuring Service Quality : A Case Of Restaurant Chain1135 Words   |  5 Pagesof Restaurant Chain Introduction The hospitality industry is constantly enhancing its services to retain their customers. Potential customers are more likely to revisit a restaurant if the received service fulfils their satisfaction. Specifically, Indian hospitality industry is the most diverse as compared to rest of the world culturally speaking. According to the research article provided, multibillion-dollar fast-food chains are slowly but surely overtaking the Indian fast food industry, theRead MoreFinding Out The Satisfaction Of Students From Whiteria Regarding Their Taste And Preferences Towards Fast Food Essay1156 Words   |  5 Pages Fast food does not only mean to prepare food and serve quickly but it also satisfy the consumers in terms of their taste and preference. Even in many restaurants after serving the food to the customer, restaurants ask the customers to fill up a survey form to know their customers taste and preferences and also their satisfaction level. The main objective of this report is to find out the satisfaction of students from Whiteria regarding their taste and preferences towards fast food. The surveyRead MoreCorporate Level Of The Mcdonalds1329 Words   |  6 Pagesthe acquisition of other fast-food franchises and a few discrepancies in the McDonalds menu. (Hartley, 2014, p.75). But as I conducted further research, I have come to the understanding that the issues, which plagued McDonalds was not entirely, company wide. While McDonalds was able to thrive internationally with a few minor setbacks, their issues were with the United States market. According to Robert Harley’s analysis of the McDonalds corporation, the restaurant chain did face diminished growthRead MoreMcdonald s, Burger King And Wendy s I Started1302 Words   |  6 Pagestheir main economic characteristics, secondly looking more in depth at the competition and driving forces, and lastly their key success factors. They have been striving to make changes to increase market shares as well as trying to dominate a global fast food industry by competing in the products, places, prices, and promotions they offer and geographic markets as well. These competitors mature at different life cycles whether it be from growing in the existing market opportunities, developing new diversificationRead MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service toRead MoreFive Guys Burger1601 Words   |  7 Pagesusing out of box and simple solution to gain success in market. Five Guys’ philosophy setting apart from other fast food chains By careful reading of the Five Guys’ case study, I think quality product and customer satisfaction is the main philosophy of the Five Guys burger. According to Jerry Murrell We need to concentrate on the quality of our product, and the satisfaction of the customers. Five Guys maintained its philosophy of quality product for instance freshly prepared bun, fat free meat and

Assess the Importance of Employability Free Essays

Assess the importance of employability, and personal skills in the recruitment and retention of staff in a selected organisation. Introduction In this task, I’m a going to talk about the importance Importance of employability is to refer a person’s capability for gaining and maintaining employment. For personalities, employability depends on the knowledge, skills and abilities they possess, the way they present those assets to employers, and the context e. We will write a custom essay sample on Assess the Importance of Employability or any similar topic only for you Order Now g. ersonal conditions and labour market environment within which they seek work. As such employability is affected by both supply side and demand side factors which are often outside of an individual’s control. This will make Burger King Employment much better by giving out these particular things. Suitable qualifications: Knowledge and skills that a candidate must have to be eligible for the job. Burger king will require candidates to have good qualifications, so they’re can upper come the duties and position at the job. Certain qualifications such as GCSE, degrees, diploma and training courses having the ability to speak another language terms that would otherwise be interpreted broadly. They don’t have a suitable qualification to work at burger king because it isn’t really important to the company just that they need to have Maths and English. Without these qualification employers cannot employ Experience in a similar role: All candidates must have an experience in another fast food retailer E. g. Mac Donald’s, so that burger king can know if that person is good enough for the job. They must have experience in a similar role to what they did in Mac Donald’s, dealing with customers keeping the cooking area clean. (Asses) Knowledge of products/services: Burger King Employers must have knowledge of the products, because that can mean more sales. It will be difficult to sell to consumers if Burger King couldn’t show how a particular product would address to a customer needs. So Burger King Employers will need to have good communication skills, having an understanding of the products to use different techniques and methods for presenting the product to customers. (Asses) How to cite Assess the Importance of Employability, Papers

Compare And Contrast Ancient India And Ancient China Essay Example For Students

Compare And Contrast Ancient India And Ancient China Essay The World is forever in debt to China for its innovations. Ancient China was extreme advance and many of its discoveries are still in use today. This is what Robert Temple, the author of The Genius of China 3000 years of science, discovery and invention. The book is based on 11 main parts of Chinese innovation. Within these 11 categories, there are 3 main parts that contain the most significant inventions. Robert Temple concentrates the bulk of his examples in these three categories, agriculture, domestic and industrial technology , and engineering. Temples examples were not limited to these fields of innovation. The Chinese excelled in many other areas, including mathematics, warfare and transportation, to name a few. Although Temple wrote about eleven fields of invention, I feel that these three sections contain the greatest examples of Chinese innovation, and the debt that the modern world owes China. The first main area is the field of engineering. Within this chapter, the development of iron and steel is the greatest achievement. The development of iron and steel led to other advances. By at least the 4th century the Chinese have developed blast furnaces to obtain cast iron from iron ore. This was 1200 years before the first blast furnace showed up in Europe. The reasons that the author gave to explain the reasons why the Chinese developed this technology are simple. The Chinese had access to large amounts of clay, the key ingredient in making blast furnaces. The Chinese also figured out that by adding a substance they called :Black Earth, they could lower the melting point of iron. Another major invention of the Chinese, that led to other achievements, is steel. The common belief today is that Henry Bessemer discovered the process of refining iron into steel. The fact is Chinese had developed the process to refine iron into steel in the second century BC The Chinese learned that by injecting oxygen into the blast furnace, they could remove the carbon from the iron. The Chinese called this process the hundred refinings method since they repeated the process that many times. The finished product was highly prized in China for its strength and ability to hold an edge on a sword. The Chinese would weld the steel onto weaker iron thus creating a strong edge and a superior weapon. The Chinese iron and steel workers were the best at making different types of metals into modern times. But then, no one else could have done so at the time, since iron existed nowhere else but in China. The Chinese invented the chain pump in the first century AD The chain pump allows water to the pumped from lower to higher elevations. The chain pumps were used for draining and pumping in civil engineering, but what is more important is it was used for irrigation. Irrigation allows for greater and more intense farming, thus resulting in a better crop yield. With the greater crop yields larger populations can be supported. The chain pump was exported to all parts of the world by way of visiting ambassadors and dignitaries. The first European chain pump appeared in the sixteenth century, and was a direct copy of the Chinese version. The second area of great Chinese achievement is in domestic and industrial technology. The most recognized Chinese invention is in the field of domestic and industrial technology, paper. Paper was invented around the second century BC and was used as clothing. One might not believe that paper could be used as clothing, but the paper made at that time used thicker and tougher paper fibers. Not only was paper used for clothing, it was also used for military body armor. The Chinese found out that pleated sheets of paper could stop the penetration of arrows. The paper armor was standard issue with Chinese land and sea units. Papers writing property was not discovered till about one century after its discovery. The earliest example of writing on paper was found an abandon military post. .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 , .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .postImageUrl , .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .centered-text-area { min-height: 80px; position: relative; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 , .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:hover , .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:visited , .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:active { border:0!important; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .clearfix:after { content: ""; display: table; clear: both; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:active , .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .centered-text-area { width: 100%; position: relative ; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:hover .ctaButton { background-color: #34495E!important; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9 .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufb4fb0bf756c6e4fbb4f9303f2fc1bf9:after { content: ""; display: block; clear: both; } READ: Journalism From China with Love Graduate Admis EssayThe paper found dates back to 110 AD and contained two dozen readable characters. The area that let China grow and expand was the innovations in the area of agriculture. The greatest achievement in the field of agriculture is row cultivation and intensive hoeing. In Europe, as with the rest of the world, they practiced scatter seed farming. Scatter seed farming is the practice of throwing the seed onto the fields at random. By throwing the seed randomly, half the seeds would not grow and make it impossible to weed the field. The Chinese on the other hand, planted individual seeds and rows, thus reducing seed loss. The planting of crops in rows also allowed for intensive hoeing, which in turn reduce weeds. Another major advancement in the field of agriculture is the seed drill. The seed drill complements the row farming of the Chinese. The seed drill is a device that plants the seed into the ground. It replaces the farmer to plant the seeds by hand, thus allowing the farmer to plant more acreage. The first seed drill was introduced to Europe in sixteenth century, 3500 years after the Chinese had invented it. In conclusion, I believe that the author has proved his original idea, that the modern world is in debt to China. The author has given many examples of Chinese innovation and intelligence that are seen in use today. Chinese innovation in agriculture has not only allowed the Chinese to grow, it has also allowed the modern world to grow. The growth of these other countries is directly linked to the inventions that they copied from the Chinese. Many of the Chinese engineering feats are still practiced today. The process of refining iron into steel is still used today, though the process has been refined. The suspension bridge, invented by the Chinese in the first century AD, is still the bridge of choice when one has to span a great distance. The greatest area of Chinese invention is in agriculture. The Chinese excelled in farming, not only did they discover the seed drill, they discovered row farming that is still used today. I would recommend this book with one wants to read about the past glory of China and the huge potentional of the future. It gave in-depth views into each Chinese invention, while not over doing the techical explaination. The Author is clear and concise on his point, the modern world is in debt to the Chinese. He gave many examples of Chinese invoation, and how the rest of the world copied the Chinese. Not did the rest of the world copy Chinese inventions, they claimed that they were the first to invent it. The author opened my eyes to the greatness of anicent China. What the author, Robert Temple, did do gave me even more reason to respect China.